How To Market Your CV

How To Market Your CV?


How to market your CV is so important. Lots of people have no idea where to start with their CV let alone who to send it to. Here are some tips from the Project Global Team on how to market your CV!

Start with an impact
The top third of your CV has the greatest impact, so make sure the most important information is here. Don’t distract the reader by writing your career objective, but focus on what the hiring manager is most likely to want to read. You can do this in a number of striking ways:

  • Head your CV with the job title you’re applying for followed by a brief profile
  • Add a quote from a manager or client under your profile to serve as a mini testimonial
  • Use a tag-line — the space immediately under your name or job title — to highlight your professional expertise. You can write a short statement or list personal or professional characteristics (three is a good number) that best sum up your appeal and value. If you’re not sure how to describe yourself, ask colleagues for their opinion on your best qualities.


Show what you can deliver
Past performance is often used as an indicator to measure future potential. Find relevant examples from your work history which illustrate your ability to solve problems or bring value to a company. In many cases you can quantify your achievements through percentages or amounts, but don’t discount other non-financial results that might also be relevant to the role. Did you become the company expert on a particular process for example, or was your behind-the-scenes work instrumental in getting a project up and running successfully? Researching the role, company and sector trends thoroughly will give you a clearer idea of the type of examples that will be relevant — both immediately and in the future.

Craft your CV for different Roles 

Make sure your CV is geared towards the role you’re applying for. If you’ve had experience in different functions, develop a different CV for each (for example, a CV oriented towards sales jobs, another CV highlighting your Marketing experience and so on) so that you avoid diluting the impact of your CV. If you have substantial or relevant experience in a different field, you can add an ‘Additional experience’ section after your main work-history section.

Buzz Words

Use key words that are ‘searchable’ ie used by recruiters to find your CV if you are registered on a job board database or if it is stored on a company applicant tracking system. For example, a marketing candidate might mention SEO (search engine optimization), direct marketing, digital marketing within their experience. Such buzz words may include:

  • specific systems (such as SAP, Oracle,, Remedy)
  • specialist/professional training or qualifications (such as MBA, PMP, ITIL, Six Sigma, CCNA, ACCA)
  • languages and specialist technical skills to your profession (such as TCP/IP, industrial relations, accruals)
  • sectors or markets you have worked in to demonstrate range or coverage (such as B2B, B2C, manufacturing, technology, financial services, multilingual, EMEA, national, regional)
  • affiliations/memberships (such as Chartered Institute of Marketing, Member CIPD)
  • awards (company awards, distinctions in academic qualifications)
  • publications (published work or articles both on or offline to demonstrate your specialist knowledge or thought leadership)

If you are not sure which buzzwords are relevant to your sector, have a search online and see what words are commonly mentioned when you input your job title and appear on relevant job descriptions or adverts and make sure to include these in your CV.


  • Buzz words or statements that minimise your impact and take up valuable space on a CV like ‘I can work on my own and as part of a team’. Great if you can but use the earlier tips to demonstrate this through achievements and outputs that are specific to you rather than generic to many.
  • Acronyms or language specific to your company internal ‘language’. Unless you are using your CV to apply for an internal vacancy, these buzzwords will be meaningless.
  • Lengthy profiles full of superlatives. Your profile needs to be your powerful opener which grabs the reader’s attention and inspires them to read on.

Using these tips as a guide on what to do and what not to do on your CV will help your profile be much more impactful, specific, unique and relevant. Good luck!!

Avoid the ‘responsible for’ list of duties
For many roles, the specific responsibilities are similar across sectors, and you risk stating the obvious and missing an opportunity to impress if you only list duties. Instead, try to identify what made you a valued employee. Were you able to simplify a procedure, or find a more efficient way to do something? Were you given wider or supervisory responsibilities because your skills extended beyond your role? A couple of examples of how you contributed will make your CV stand out far more than a list of duties.


Avoid cliches such as ‘team player’ or ‘results-oriented’ but give specific examples to demonstrate rather than describe your qualities. Instead of writing ‘excellent communication skills’ prove it with an example: ‘Wrote copy for brochure distributed to more than 1k outlets’.

CV checking Service Use this service as a guide to see what your worth with your experience? It will also suggest other career paths and local jobs.


Now think like a headhunter

  • You need to think like a headhunter to get the best results as to where is the best place to send your CV and who you need to send it to.
  • Your first step is to find out which companies represent the best chance of being potential employers for your skill set.
  • Start with the industry you’re already in and look around for the competition – companies default to recruit same sector first and as an ‘in industry’ candidate, you’ve got a significant competitive advantage you’d be foolish not to leverage.
  • Use the LinkedIn Company Follow feature and select 10 companies in your industry sector to follow. Track the hires they make, promotions that happen, the type of roles they typically hire.
  • Develop ‘account maps’ for each so that you get to know the decision making structure within those businesses – it is critical to know how hiring decisions are made by a particular business before you even think about clicking ‘send’.

Don’t stop at HR.

Go straight to the hiring manager. A quick way around this if you have already got the HR managers email address. Use the end of the email address and guess the managers email address. If you get a bounce back you will know it didn’t work. Use the Prophet chrome add on, this add on will help you guess peoples email address.

E.G- you know the HR managers email is The managers name is Chris Jones try No harm in giving it a go.


If that doesn’t work!

Find the name from LinkedIn, or an online directory like Zoominfo. If that fails, don’t be shy to drop a level down and network that name out. Speak to reception, speak to helpdesk, speak to customer service – any employee of your target business is likely to know who the relevant person is – so seek them out and get a name – and don’t accept the HR fob off.


Send your CV

Wait until the CV has registered; you can do this by read receipt. We suggest you give it 24 hours and then follow up with a call at the beginning of the day. Dont make the mistake of asking for a direct job. Your purpose is to make a connection and build that network. Use a script like;


“Hi Mr C-Level Exec,

Thanks for taking my call. Its [Your Name] from [Your Old Company] and I’m a specialist in [Your USP]. I’m hoping to make a connection in [Hook]. Is this a good time for us to have a quick conversation?”

Also  some key ask questions that are either open ended or easy to say ‘yes’ to. Do your research on them. Where have they worked? There skills? Company culture? If anything comes up that relates don’t hesitate to give you a call.


We hope that this information has helped you create a relevant and marketable CV that finds the right hiring manager or location. Why not join us? Interested? Email us on

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